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Monday,
March 7, 2005 I spent the day working on converting the new websites based on what Ethan and Steve did. I had to make some major changes because we are also changing the offering. You can see the new "shy yes" page. A shy yes is where you begin a courting relationship with a new customer by offering a free item in exchange for giving your their name and email address. After leaving their email address, they are emailed a link to a page where they can download the audio. They are also taken to the landing page, or long copy sales page for the product. If they decide they don't want to buy this new big product, they are asked for a lower priced sale. How about the ebook for just $37? This is an exit "popunder", which foils more popup blockers than a pop"up". Altogether this project took me a couple of days. I'm no web design expert by any means, so there were a few challenges for me. Part of the challenge was my continued persistant and exhausting cough. We also signed up for a new service yesterday to buy exit traffic. Exit traffic is traffic that is leaving a website. This service doesn't send really targeted traffic. You can buy exit traffic targeted for a specific country, or a specific language (sadly, not Spanish, which seems odd). It puts your website as a popunder. We bought 50,000 US Targeted Popunders for only $109. The campaign went active last night, and 5 popunders have been shown. Our shopping cart system allows us to track these ads. We are using split-testing on this campaign, something we know we should do as internet marketers all the time, but this is the first time we've actually taken the steps to DO it. The campaign alternates which website the popunder pulls up. Sometimes it's the old website for just the book. Sometimes it's the new shy yes page. We can track whether the exit traffic has become a lead for us by downloading either the free report or free audio, or whether they have converted into sales. It was a VERY full day. Sales? 2 books and one JV package for $997. Tomorrow I update our Hall of Fame. We had a good week. This will be exciting. Tuesday,
March 8, 2005 Today I'm working on catching up with a few things. Paperwork, travel arrangements, emails. All the stuff that doesn't generate revenue :( But a cluttered environment leads to a cluttered mind, so I have to straighten at least my desk area. The day got away from me. I still have a cluttered desk. I'm not even sure what I did with my whole day. Toward the end of the day I laid the groundwork for two more joint ventures--but what did I do the rest of the day? I updated our Hall of Fame, answered a few emails. Not much else. Our purchased exit traffic from SonicVisitor moves very slowly. We've had a total of 30 impressions of our sites in 2 full days. No sales or leads have resulted, which isn't unexpected, since the traffic isn't at all targeted. Tuesday's sales? One book, $1190 in JV products. Good to see that all of our hard work at Real Estate Link is starting to pay off. Wednesday,
March 9, 2005 I now have three promotional conference calls scheduled for 2 weeks from now, and one e-zine interview. Paulie has been working on making calls to get some of the audio testimonials that we've heard from readers recorded. I spoke with a friend today who was looking for options for recording her teleseminars. She's been giving great meditation conference calls for a while now, I'm delighted she wants to start recording them. I wrote her an email letting her know some options, and I thought it was the type of thing I'd like to share here. Here are some paragraphs from the email: First, here is the monthly online service ($20/mo) that we use to record all of our teleseminars. It's fast, easy and a really good tool to use. It allows you to 3-way call the recording into your conference call. It has some automatic code features that you can use to get the audio up on your website, or you can download it to make changes. This next resource is a more professional, high quality sound option. While you might be able to save a hundred bucks shopping for these items seperately, Mike has but together his "Ultimate Teleseminar" package ($1600) and provides excellent support and tutorials on how to use them. Finally, if you go with the first option. You'll need a tool to make some minor edits. You can do this with a free program called Audacity (it's what I use). And I've created a tutorial to show you how to do it. We also had a killer conference call tonight with Tom Kish. He had the entire audience clamoring to ask him questions. The orders started rolling in for his product, he did really well. Sales today? 2 Books, $1850 JV products Thursday, March 10, 2005 Today I continued working on the pdf file for joint ventures. I'm not off page two. Sometimes writing is a really slow process for me, and at other times the pages just pour out. This time, it's a trickle. I'm struggling with an attempt to write in the most persuasive of manners, where a problem is posed and the solution is my materials. Lee Bowker did an excellent example of this type of presentation when we saw him with Marshall Thurber. He stacked the deck in a clever, subtle (and sometimes obvious) way, so the conclusion the listener was lead to draw was that his system was the answer. How do I do that for my credit product? Tonight Paulie did a conference call promoting the Unlimited Financing product. He did well with the content. He feels he didn't do well with the sales presentation part of it. I'd have to agree, he wasn't at his best. We'll see when the sales figures come in. There were a lot of credit questions on the call, so when I do my call with Heather we are going to do a credit Q&A instead of promoting the OREO product like originally planned. It's good, because I'd rather promote that product right now. We are still money magnets :) Paulie mentioned to me that he got some money from a relative who is dispersing assets for estate planning reasons. It was something she had been advised to do for a few years, and for some reason finally started it. We talked about how my grandfather had died recently, and I just received papers from his executor with a copy of his will. I've always wondered if my grandfather was a millionaire-next-door type. He lived until 90 (outliving my father by 9 months). While working, he had the same union job his entire work history (same union as my dad and brother), retired with a pension, and traveled quite a lot playing golf. In his last few years he was in long term care. Between the travel and the hospice, I can't imagine there was much left. And with what was left, how much could 4% of the estate amount to? 30 minutes later I eat my dinner, leftover chinese with a leftover fortune cookie. The fortune? "You will inherit a large sum of money." I got goosebumps. It's a good thing that a relative of mine recently passed away, otherwise that fortune would mean, "someone close to you will soon kick the bucket." Sales today: $1385 in JV products, 4 books Friday, March 11, 2005 Today we found an internet marketing product that Paulie and I are each going to buy, it's such a good deal! It's dirt cheap, and has an enormously long list of bonuses that anyone reaching out to sell something on the internet could use. It includes a number of traffic generation bonuses, a membership at JV network (which Paulie and I were just talking about doing) AND "The Best Deal Ever" which is this HUGE product of tools and information that includes resell rights, of all things. Will we make our investment back? In a heartbeat! I'm going to pizza and a movie tonight with Joey. We go out so rarely, this is a real treat! I might even wear a little mascara ;) Today's sales were 8 books and $776 in JV products. Go Tom! Oh, and we made our investment back from that product we got earlier today. And an $18.50 profit. Saturday, March 12, 2005 No movie last night, I was coughing way too much after dinner. We instead rented a movie and I only disturbed Joey's enjoyment of the film with my hacking. My doctor made a house call today (it helps that he's my ex). Diagnosis? Walking pneumonia. He's going to call in a prescription for me. Today I worked on Google's AdSense, which you can thank for the ads at the top and bottom of this page. Everytime someone clicks on one of those ads I make a few pennies. It was fun. I'm looking forward to implementing that strategy on more sites of mine. I attempted to put AdSense on my other credit millionaire blog, but I couldn't quite figure out the scripting language. I have to work on it when I can put in more brainpower. I also had fun with a site that Greg Poulos sent me to. It's called Cafepress, and you can upload images and put them on merchandise. You list it in your store and Cafepress handles everything else. It was fun to play with and create my first item, a mug for Real Estate Link which says, "real estate investors do it in the dirt." Trust me, that's better than some of the other slogans I came up with. ;) That's going to be a fun website to play with and if I make a few bucks, hey...even better. Greg said it's a nice small stream of income for him. Monthly sushi money. Sales today, one book and $485 in JV product.
Sunday, March 13, 2005 The pharmacy lost my prescription, so I'll have to wait to treat my illness until tomorrow. Made a whole seven cents on AdSense yesterday :) and I think that was from Paulie clicking the links. Before you think you can click your way to millions...it's a violation of AdSense policy to click your own links. However, feel free to click on those of your friends :) (technically, even encouraging that is a violation of AdSense policy) I had a learning day today, learning about search engine optimization. I've learned for our real estate link website we should use better file names in the back-end organization. For instance, if we have a file for the images on Dan Doran's page, those images should be in a file called dan_doran, not something ubiquitous like "images". This would help optimize the page for a search for Dan Doran. Since the website is about real estate, I guess that means our images should be in a file called real_estate_images, instead of just images. Or creative_real_estate_images...it could get silly. With several hundred pages on the site, converting those things could be a lot of work. I will try it for my credit millionaire site and see if it makes a difference. Some of this stuff is working. I've had more traffic to the site so far this month than I had for all of February. Monday, March 14, 2005 Finally got my prescription today, so I'm on my way to wealth. The biggest deal today was a phone call with Carl Harold of Clickalyzer. This is an advanced tool for internet marketers. It's a tool that allows you to track the path of users to your website. We can tell where they click within the site, how much time they spend on the site and how far down on a particular page they read. All for only $250 a year. This is an updated version of the "old" clickalyzer, which I used as a trial in August. At the time, it wasn't at all user friendly. Carl has assured me I wasn't alone in my opinion on that, and he's taken great steps to improve. We shall see. Sales today: 7 books, $194 in JV products. Tuesday, March 15, 2005 The ides of March are upon us, and I certainly needed to "beware". I had a nasty adverse reaction to the medication I took. I spent most of the day in pain and nausea, napping on the couch. I wanted to be well enough to have dinner with Bill and Paulie. Which I managed, and it was nice seeing them both. Today I set up our Clickalyzer campaign. Carl was right, the system is MUCH improved. It's still a pretty complicated system. The basic setup is easy enough, and takes only about 30 seconds. However, there's this sense that I have a BUNCH of advanced options and tools that I'm just beginning to get a sense of. It's a really great tool. I can tell that on Tuesday I had 62 unique users visit credit-millionaire.com. Only 2 people visited this page. I'm starting to feel like I'm talking to myself ;) I can tell that they spent an average of 252 seconds on my home page. Which is 4 minutes-- not bad at all. On average, they read 30% down on the page, which isn't too good at all. I think I need a compelling sub-headline around the 30% mark to get them to keep reading on. There is a VERY cool feature called "visitor footprints" which takes gives you the exact steps that a visitor takes on your site. Check it out:
Kinda creepy, isn't it, to think that your activities can be tracked so completely? I know where they came from. I know they signed up for the free report, and I know they exited the page. I don't have the entire page tracked, so I don't know if they placed an order. That is one of the tools that I can add. Upon closer examination, I've learned that people either read 0% or like 75% of the sales page. The people who are reading 0%? The exit traffic we purchased from Sonic Visitor. It was a good test, and for $109, we learned we don't want to use that service again. Well, we may try it one more time, and buy some of the targeted exit traffic. The system even tells you when people arrive from search engines, what their search term was. I can tell someone searched on yahoo for "how to get millionaire credit" and ended up on my site. Sales today were $1216 in JV products and 8 books. Wednesday,
March 16, 2005 Today my new attitude of letting the dishes pile up came to a head. I have to travel tomorrow, and Joey has injured his knee. So I've spent the day running around getting him food to have in the house, picking up my new prescription, doing laundry so I can have clothes for my trip, packing. We did our Wednesday conference call this evening. Our attendance was a bit lower than it usually is. Combined with a slightly less fascinating call, I expect our sales to be a bit slower for this speaker's product. Today's sales? $1133.95 in JV products and 3 books Thursday,
March 17, 2005 5:00 AM and I'm off to the airport again. I'm headed to the Double Birthday Bash, an internet marketing seminar. Ordinarily, we might have skipped this event. However, our friend Joel Christopher, one part of the double birthday, specifically asked that we attend as his guest. Who can say no to that? After arriving at the hotel, I worked on branding myself more as a legal guru. I created Donna Fox's Legal Briefs: Theoretical Answers to Real Legal Questions, my new blog. I put up a quick article that I wrote years ago, and set up the site's AdSense campaign. I went to Ping-o-Matic and pinged my blog, and away it went! I'm still suffering from muscle cramping around my ribcage. It got really bad tonight after dinner. I was in tears. The hotel store was closed, so no Tylenol for me. I was writhing in pain when Paulie said, "I'm going to go get you something." He walked a mile to the Walmart and brought me back a goodie bag of pain killers, muscle cream and heating pads. What a sweetheart. Sales today $873.00 in JV products, 2 books Friday,
March 18, 2005 I'm at the Double Birthday Bash today. We mailed our list of infopreneurs with a new offer. Interestingly, we sent the email out just as we are watching a speaker who talks about making money entirely as affiliates of other people's products. You can see the offer at Mike Chen Goes to College. Paulie and I were discussing during one of the breaks how ever since we started saying we were making $1,000 a day, we have been. We really do make almost exactly $1,000 daily. Keep in mind that 50% of that goes to our affiliate, yet still-- $500 net a day is a nice paycheck for us. I wonder what will happen if we start saying that we make $2,000 a day. Let's start today. Today's Sales? $1094 in JV products, 3 books. Saturday,
March 19, 2005 We are making some really key contacts here at the event. I've hooked up with Joe Vitale and added my e-book as a bonus to his Amazon push on April 5th. This will be HUGE list building activity for me. I've got a radio interview scheduled for Thursday...also a fantastic result. I met Mike Filsane, new owner of Instant Buzz. He's a great guy. Paulie made a connection with him, and is going to interview him when he does the first conference call to the instant buzz list. it's a huge list, maybe he'll agree to be one of our JV partners. We set a date for our product launch. It's going to be May 20-23. Our goal now is to add to the bonus bank, and find more JV partners. To make a $million on this product launch, we need to find JV partners with a combined list of approximately 2 million people...which is HUGE :) We need to increase conversion on our sales page... increase bonuses... increase opt-ins... there are days when I really think we can do this. I just changed my signature to blue. Ted Nicholas said it's better. I do what my mentors tell me :) Sunday, March 20, 2005 through Tuesday, March 22 I haven't updated in a while, so I'm going to do a 3-day post. Sunday was mostly a travel day, I left the birthday bash in San Antonio and made my way back home. Travel is such an interesting thing if your flight is scheduled in the middle of the day. It pretty much makes the entire day a wash...it's all waiting and sitting while travel. Paulie and I did spend the morning doing some strategic planning for our product launch. Then we parted, me to Chicago and Paulie to Las Vegas for a barter convention. Monday I was back in the office, doing the usual back-after-travel stuff. I was a guest on Brad and Mary's first ever conference call. On the 31st, I'll be the first ever guest on Letitia Wright's conference calls. I sense a trend :) The call went really well. Brad has a talent for keeping a good tone in an interview. And we all know, once the interviewer is much better than 10 times the guest. Tuesday I did a conference call for Heather Seitz. The call went really well, and I'm glad there was a recording of it. Sales for these three days? Sunday, 2 books. Monday 4 books and $1082 in JV products. Tuesday 3 books and $450 in JV products. It's been a slow few days.
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